Afrobeats Intelligence

Jyde Ajala is one of the most in-demand music video directors in Afrobeats. After studying film production at Full Sail University in Florida and working for over a decade in the United States, he returned to Nigeria just before the COVID-19 lockdown with a clear mission: to bring a stronger narrative and cinematic approach to the local music video space. He founded Old Soldier Inc. and built his career from the ground up. In a short time, he has become a key visual collaborator for some of the biggest names in the genre. He has directed multiple projects for Olamide (including Jinja, Metaverse, Kai! with Wizkid, Billionaires Club with Wizkid and Darkoo, and Hello Habibi with Russ), as well as major videos for Fireboy DML (Oh My, Obaa Sima), Omah Lay (Holy Ghost), Asake (including Amapiano and New Religion with Olamide), Tems (Love Is a Kingdom visuals), Victony, CKay, Joeboy, Seyi Vibez, Bella Shmurda, and others. His work often spans international locations and blends high production values with a clear…

FOLA sits down with Joey Akan and goes all the way back; Ibadan, the betting shop, the pen and notepad days when nobody was watching. He talks about locking in early, the people who believed in him when the gap felt impossible, and why he is grateful that he committed to the process. From writing in private to watching crowds spend their hard-earned money to see him live, FOLA breaks down how he selects records, works with his team and even admits he sometimes pulls songs straight from his manager’s love life. He opens up about the making of his debut album Catharsis, the emotional release that defined his arrival, and what it meant to link with artists like BNXN and Davido. This is the story of focus, process, and quiet persistence paying off. Follow Joey Akan and Afrobeats Intelligence for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan @afrobeatsintel Tik Tok: @joeyakan @afrobeatsintelligence X: @joeyakan @afrobeatsintel Follow FOLA: Instagram:…

In this episode of Afrobeats Intelligence, Winny sits down with Joey Akan for a conversation about finding her voice, trusting her instincts, and learning to create on her own terms. She reflects on growing up in Jos, discovering her voice through music, and the rejection that came early in her journey. Winny shares how leaving Jos for Lagos became a leap of faith, why she believes fear is an illusion, and what it means to keep moving when you don’t know exactly where the road will lead. Winny also talks about her approach to creativity and why she doesn’t see creating music as work. She explains the importance of entering a state of flow, shutting out external noise, and allowing ideas to find their way through her. She discusses the making of Commercial Break, the feeling of seeing Wizkid engage with her music, and how moments of recognition can reaffirm an artist’s belief in their path. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram:…

In this episode of Afrobeats Intelligence, Alhaji Popping sits down with Joey Akan for a wide-ranging conversation about the principles that have shaped his career across entertainment, business, and culture. He reflects on the lessons his mother taught him about ego, sacrifice, honesty and knowing when to apologise, and explains why he believes excellence requires the ability to say no even when relationships are involved. He breaks down his approach to identifying value, studying the market, building stellar products, and working backwards from the outcome he wants to achieve. Alhaji also discusses why he believes everything is a product, how aesthetics, merchandising and communication shape perception, and why diversification is essential for anyone building a career in entertainment. From artists and events to brands and business, he explains the strategy and thinking that connects the different worlds he operates in. Follow Joey Akan for the latest coverage on African music culture and news. Substack:…

In this episode of Afrobeats Intelligence, Joey Akan sits with TG Omori, one of the most prolific and influential music video directors of his generation, for a raw conversation about creativity, ambition, and what it really means to chase greatness. The man behind hundreds of videos (including cultural landmarks like Naira Marley’s “Soapy,” Olamide & Wizkid’s “Totori,” Kizz Daniel & Tekno’s “Buga,” Fireboy & Asake’s “Bandana,” and the entire visual world of Asake’s breakthrough Mr. Money with the Vibe traces his path from directing simply to survive to intentionally building a body of work and visual identities meant to outlive him. He opens up about the mindset shift that changed everything, why money stopped being the driver, the health crisis that forced him to rediscover his craft, the evolution of Nigerian music videos, the rise of visualizers, AI’s threat and opportunity, and why today’s directors operate in a completely different landscape. This is a conversation about purpose, resilience, artistic…

In this episode of Afrobeats Intelligence, Joey Akan sits down with one of Nigeria’s fastest-rising stars, Shoday, to unpack the journey behind his breakout run. From the viral success of Purr and Hey Jago to the meaning behind “Caution Boy,” Shoday explains how he’s building a career rooted in authenticity rather than hype. He reflects on his early struggles, the pressure that comes with viral success, and why consistency matters more than chasing trends. Shoday also opens up about working with his team, trusting God’s timing, creating records that connect emotionally, and why he wants listeners craving his music before it even drops. As the conversation unfolds, Joey and Shoday discuss the future of Afrobeats, the responsibilities of a new generation of artists, and what it truly takes to build a lasting legacy in today’s music industry. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan X: @joeyakan Follow…

In this episode of Afrobeats Intelligence, Joey Akan sits down with rising Afrobeats artist MAVO, the optometrist turned pop star who has quietly built one of the most distinctive creative identities in Nigerian music. MAVO breaks down the origin of his self-created vocabulary, the feeling-first philosophy behind records like Tumo Weto, Escaladizzy, Use Me, and Mofe, and how he balanced optometry school with building his music career. He opens up about creating music that feels authentic rather than forced, why simplicity is his greatest creative weapon, how his team built Killer Brother Records from the ground up, and why faith remains at the center of everything he does. MAVO also reflects on becoming one of the leading voices of a new generation, navigating success, protecting his creativity from social media, and why he believes fans should want the music before he gives it to them. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram:…

In this episode of Afrobeats Intelligence, Joey Akan sits down with veteran artist and longtime friend of the show, Dr. Sid. Dr. Sid reflects on his journey, from choosing music over a ₦45k/month job in 2005, to finding his sound with Eldee, joining Mo’Hits, and beginning his creative partnership with Don Jazzy. He breaks down the making of key records like “Ten Ten” (his transition from rap to singing), “Close to You,” and the hit “Surulere,” while sharing lessons on understanding hits versus misses, the role of gatekeepers in the industry, and the mindset required for longevity.He also discusses his pivot into gaming and knowing when it was time to evolve. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan X: @joeyakan Follow Dr. Sid Instagram: @iamdrsid Facebook: Dr. SidX: Dr. Sid on X Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by…

In this episode of Afrobeats Intelligence, Excel Joab, Senior Manager of A&R and Artist Development at AWAL (Sony Music) for West Africa, former Content Acquisition Manager at Boomplay, co-founder of Energize Music, and a key voice in Nigerian music strategy, breaks down the current realities of the Nigerian music industry. He discusses ROI in the business, the lessons we failed to learn from the global explosion of Afrobeats, the “Now What” moment Nigerian music finds itself in, and the international partners who have exited the market. A clear-eyed conversation on sustainability, growth, and the road ahead for artists, labels, and the industry. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Excel Joab Instagram: @exceljoab Podcast: UNHEARD INSIGHTS with Excel Joab Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a…

In this episode of Afrobeats Intelligence, Ladipoe , Mavin Records signee, Headies award-winning rapper, and one of the leading voices in Nigerian hip-hop and Afrobeats, reflects on the current state of the genre. Known for hits like “Know You” with Simi and “Feeling” with Bnxn, and recognised as a key figure in the new wave of Nigerian rap, Ladipoe discusses what has changed in Afrobeats, what has stayed the same, and the growing urgency he senses from the fan base. He talks about the importance of a strong opening song, how each artist forges their own identity, the “guiding delusion” in the industry, why tension remains constant, his thoughts on beef, and institutions in the scene. He also gives an update on his plans for a new album this year. A candid conversation about artistry, evolution, and the road ahead. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Ladipoe Instagram: @ladipoe Facebook:…

On this episode of Afrobeats Intelligence, Joey Akan sits down with Wale Davies (Tec), one half of the revered rap duo Show Dem Camp, cultural architect of the Palmwine Music movement, and now acclaimed screenwriter whose work on My Father's Shadow has earned major international recognition, including a BAFTA Award for Outstanding Debut and multiple AMVCA wins (including Best Writing and Best Movie). Wale reflects on the grind of building a career with full independence in Nigeria’s music industry: early resistance, the deliberate choice to stay independent, and the creation of a loyal, cross-generational community through authentic storytelling and sonic experimentation. He traces the evolution of Show Dem Camp and the Palmwine sound, while unpacking his bold expansion into film, artist development, and cultural documentation. He dives deep into the making of My Father's Shadow — the deeply personal, semi-autobiographical film co-written with his brother Akinola Davies Jr. — its historic Cannes premiere,…

In this episode of Afrobeats Intelligence (powered by Martell 🥃), host Joey Akan sits down with Shallipopi, the Pluto originator who has rapidly become one of Afrobeats’ most distinctive and commercially dominant voices. From his 2023 breakout with “Elon Musk” and Planet Pluto, to back-to-back #1 albums Presido La Pluto and Shakespopi, Shallipopi’s momentum shows no signs of slowing. His latest project, Auracle, continues the streak, debuting at #1 on Apple Music and further cementing his global reach.  Joey and Shallipopi dive deep into the realities of explosive success, the personal transition from dance video creator in Benin City (alongside his brothers) to chart-topping artist, and the relentless work ethic behind the music, including the story of making an album in just days. Shallipopi unpacks how he’s carving out a fresh sub-genre within Afrobeats, blending street energy, futuristic sounds, and his signature Plutomania style, while expanding the sound’s international footprint. They also explore…

Uganda has always had the culture. Now it has the moment. Joshua Baraka is the Kampala-bred artist making a case for East Africa's place at the center of the global music conversation, not as a footnote to Afrobeats, but as a creative force with its own sonic identity, emotional depth, and artistic integrity. His breakout hit "Nana" didn't just chart, it made a statement about what East African music can mean on a world stage. In this conversation with Joey Akan, Baraka goes beyond the geography debate. He breaks down the philosophical divide between East and West African music cultures, why he believes Afrobeats is showing signs of decline, and what it means to make art in an era when AI can replicate the sound but not the soul. He also speaks candidly about the industry's obsession with numbers over artistry, navigating social media scrutiny, and why this moment in African music history demands more from its creators. That live-first culture shapes his skepticism of AI's ceiling in music too. You can…

From the gritty streets of Ajegunle in Lagos, where he once dreamed of a football career, to winning the Star Quest talent show with his duo KC Presh in 2002, Kcee has spent over two decades shaping the sound of Nigerian music. He exploded globally with the infectious 2013 hit “Limpopo,” which became a dancefloor movement, then continued to reinvent himself with club anthems like “Pullover,” “Okoso,” and later experiments in Ojapiano and highlife. KCee discusses: His evolution: the shift from hip-hop and Afropop while embracing his Igbo roots through the groundbreaking Cultural Praise series, sonically diverse albums like Mr. Versatile (2024) and the fresh 2025 highlife-Afrobeats fusion Okonkwo and Sons Unlimited. Longevity in an industry that often discards veterans, The business of reinvention and family ties with his brother E-Money, Why he’s still dropping hits and packing international stages well into his 40s. Follow Joey Akan for the latest coverage on African music culture and news.Substack:…

In this episode of Afrobeats Intelligence, Joey Akan sits down with rising DJ and cultural curator Aniko, one of the key figures shaping Lagos’ growing electronic music and rave scene. Known for her bi-monthly Group Therapy events, Aniko has built a community-driven movement that exists alongside, and sometimes outside of, the mainstream Afrobeats ecosystem. Aniko discusses: Her journey from aspiring DJ to international touring artist Building a name independently in a fast-changing music scene Bridging Afrobeats, electronic music, and Lagos nightlife culture Staying grounded while contributing to Africa’s evolving soundscape Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Aniko Instagram: aniko.xyz Web: aniko.live Soundcloud: anikoxyzCreated and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and…

In this episode of Afrobeats Intelligence, Joey Akan sits down with rapper Wale for a candid conversation about identity, culture, and the global rise of Afrobeats. Raised in a Nigerian household in Washington, D.C., Wale reflects on how African music shaped his instincts as an artist long before Afrobeats became a global phenomenon. He discusses why he believed early on that African sounds would eventually dominate global pop, the key moments that accelerated the genre’s global breakthrough, and the importance of protecting local African music markets as the sound expands worldwide. Wale also shares personal reflections on visiting Nigeria for the first time as an adult and reconnecting with the culture that has always influenced his music. The conversation offers a thoughtful look at diaspora identity, musical evolution, and the future of African music on the world stage. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik…

Hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence Season 5 dives deeper into the stories, systems, and sonic architecture shaping Afrobeats’ global takeover. Featuring conversations with Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko, Dr. Sid, and more, Season 5 delivers sharper insights and bigger access to the artists, executives, and culture builders defining African music today. Presented by OkayAfrica and sponsored by Martell, this season expands the conversation around how Afrobeats really works from Lagos to London to the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this season opener, Joey Akan sits down with the legendary, award-winning producer Sarz for an unfiltered deep dive into the mechanics of a hit record and the evolving DNA of African sound. This episode of Afrobeats Intelligence is powered by OkayAfrica, the pulse of African culture, and sponsored by Martell. Don't miss a beat of Season 5. Join the community by subscribing now and tell us your favorite Sarz-produced track in the comments! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this unfiltered episode of Afrobeats Intelligence, award-winning host Joey Akan sits down with Peruzzi, the DMW star and songwriting mastermind behind some of Afrobeats’ biggest records. From penning classics like 2Baba’s “Amaka” and Davido’s “Assurance” and “Risky,” to shaping his own standout tracks like “Majesty,” “Gunshot,” and “Southy Love” with Fireboy DML, Peruzzi pulls back the curtain on the creative highs, industry pressure, and internal battles that shaped his sound — and nearly broke him. Peruzzi opens up about the moment he realized he was no longer making music from the heart. Though his Huncho Vibes and Rum & Boogie eras produced fan-favorite tracks and expanded his global fanbase, he admits he got lost in the amapiano wave and the financial rush that followed. Chasing chart-toppers and chasing trends began to cloud the original voice that made him special. The fans were dancing. The streams were climbing. But deep down, the music no longer felt like him. In an era of algorithm-driven…

In this candid episode of Afrobeats Intelligence, Joey Akan sits down with Director Pink—the award-winning creative force behind some of Afrobeats' most visually stunning and culturally defining music videos. Known for her storytelling precision, Pink has shaped the visual language of global Nigerian music through her work with artists like Asake, Ayra Starr, Fireboy DML, Joeboy, Ruger, and BNXN. From early hustle in Lagos to directing viral hits like “Sability”, “Bandana”, and “Lonely At The Top,” Director Pink opens up about her journey as a woman in a male-dominated industry, dealing with ego in the creative space, and setting the standard for international Afrobeats visuals. She unpacks how music video budgets are changing, why treatment writing is an artform, and how directors are finally getting global recognition for storytelling. She shares thoughts on cross-cultural collaboration (UK, France, and South Africa), and how she balances the commercial and emotional demands of the creative process.…

In this insightful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Lanre Marsha, Director of West Africa for The Orchard, a global music distribution powerhouse. Lanre pulls back the curtain on the Nigerian music industry, offering a masterclass on navigating its challenges and opportunities with integrity and strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to bounce back and build from scratch? In this new episode of Afrobeats Intelligence, Joey Akan sits with Nigerian dancehall star Ruger—the artist behind hits like Asiwaju, Girlfriend, and Toma Toma—to break down his evolution from viral sensation to label boss. Fresh off launching his label Blown Boy Entertainment and releasing his new album Blown Boy Ru, Ruger opens up about heartbreak, hate, and healing. He talks about sneaking out to study Dancehall, learning to write in Patois, and how songs like "Warning" and "Make Way" reflect his truth. He shares what it was like leaving his former label, facing doubters who said he’d fall off, and how Wizkid’s tweet gave him the push to keep going, he says after dropping "Toma Toma" with Tiwa Savage. Now running his own show, Ruger reflects on artist development, mental discipline, and why his next signee “has to be better than me.” He also breaks down his joint project with BNXN (Buju)—Romeo Must Die—and how collaboration showed a new side of him.…

“Olamide taught me work ethic.” In this captivating episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian sensation Young Jonn, the hitmaker who transitioned from a prolific producer to a chart-topping artist. Known for bangers like “Dada” and his game-changing work with YBNL, Young Jonn shares the raw journey behind his music and his rise to global stages. Young Jonn opens up about his vibrant personality and early stage performances (0:00–7:00), recounting his first-ever show (5:05–6:07). He details his emotional switch from producer to artist, sparked by the loss of his mother (6:47–11:56), and how manager Isioma pushed him to drop “Dada” (10:30–11:58). He reflects on settling into his new artistic identity (12:00–16:45) and his musical roots, from church to abandoning football dreams (16:45–21:30, 20:10–21:30). Young Jonn dives into his producer come-up, meeting Olamide, and crafting “Story for the Gods” (21:31–31:46, 23:45–26:43), sharing hustle lessons from Olamide…

In this unforgettable episode of Afrobeats Intelligence, Joey Akan sits down with the one and only Tiwa Savage — singer, songwriter, and enduring icon of the African music movement. With a career that’s spanned continents and broken barriers, Tiwa gets candid about her journey, from joining Mavin Records to navigating fame, motherhood, and her return to R&B. She opens up about being pregnant while recording the RED album, the hunger for money as a rising star, and what it really took to build a career that has lasted over a decade. Joey and Tiwa explore the challenges of championing sensuality in a conservative industry, Tiwa’s Afro-RnB sound, working with Beyoncé on Keys to the Kingdom, and what it means to raise a son while also raising a legacy. 0:00–1:45 – Separation between home and work 1:45–3:43 – Tiwa’s hopes for her son 3:43–8:34 – Laying the foundation for longevity in music 8:34–11:15 – “I started late” – on timing and career doubts 11:15–13:56 – Navigating structure in a chaotic industry…

“We’re here fighting over the tiniest, most fickle things. When in reality the numbers are not matching up.” In this powerful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Lojay, the voice behind global hits like “Monalisa” and “Billions.” Lojay delivers a raw and introspective look at his quest for legacy, his creative process, and the state of the Nigerian music industry. Lojay opens by sharing his drive to create work that outlives him (0:00–9:40), revealing a past fear of death that shaped his ambition (3:10–4:34). He traces his musical roots from high school fame (8:00–17:00) and early experiments at age 10 (17:00–20:30) to dropping out of a UK university to pursue music in Nigeria (20:30–27:15, 21:40–23:47). Lojay breaks down his growth markers, including writing classes (27:15–29:36), and his unique songwriting process, admitting “I don’t write” (30:59–32:39). He recounts crafting “Billions” with Wizkid and Sarz (32:39–35:55, 32:39–33:50) and turning…

“When I blew and started making money, I went broke.” In this gripping episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Bella Shmurda for a raw and revealing conversation. From the streets of Agege to global fame with hits like “Cash App,” Bella shares the highs, lows, and spiritual truths behind his meteoric rise. Dive into Bella’s world as he opens up about his spirituality (5:02–6:43) and how it guides his music, including the spiritual powers that shape his hit singles (16:24–21:13). Hear him reflect on empathy and charity (6:56–16:22), recounting personal stories of giving back, and a costly $40,000 lesson when he ignored his dreams (16:24–18:55). Bella doesn’t hold back on the music industry’s materialism (24:59–44:00), calling out predatory labels (36:42–38:27), OGs chasing trends (27:08–28:50), and the need for purpose over aesthetics (30:10–32:02). He also shares his vision for Dangbana Republik, explaining why he signed rising star Fola (44:45–46:15).…

In this revealing episode of Afrobeats Intelligence, Joey Akan sits down with the elusive strategist behind Tems, one of Afrobeats’ most powerful voices. From spiritual practices to music industry frameworks, Donawon shares how he helped turn a misunderstood talent into a global force. Before the Grammy buzz, the Drake feature, and the Coachella stage, there was just a $500 bet and a belief. “If this fails, I’ll give you everything I have,” he told Tems.And then he built a team. A system. A legacy. Across this unfiltered conversation, Donawon breaks down: Why he walked away from gospel rap — and how that failure gave him purpose Why he built Faceless Management — and stayed in the shadows on purpose The system that scaled Tems’ career beyond algorithms or virality Why he fasts every month and lets faith guide business What’s next for the movement — including artists like Nsikak, Naya Akanji, and a new wave of Nigerian talent How rising stars like Rema, Fireboy DML, and Ayra Starr represent both inspiration…

“In an industry like this, everything is based on value. And if you don’t have it, there are certain rooms you can’t go into.” In this soulful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Ghanaian music sensation Gyakie, the voice behind hits like “Forever” and “Something.” Gyakie opens up about her journey, blending heartfelt storytelling with sharp insights on navigating the African music industry. Gyakie kicks off by sharing her deep love for Nigeria—its people, food, and talent pool (0:00–8:20), reflecting on its impact since childhood (3:53–5:03). She discusses balancing her father’s legendary musical legacy with her own path, addressing “nepo baby” labels (9:29–15:44, 12:00–13:59). Gyakie reveals how she navigates the industry with a service-driven mindset, stressing that passion alone isn’t enough (15:44–25:06, 17:34–18:57). She explores how love shapes her life and music (25:06–31:20), rejecting restrictive labels on the emotion (25:10–25:48). Gyakie breaks down the…

“The Money…” In this electrifying episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian music icon Timaya, the “Egberi Papa 1 of Bayelsa.” From dancehall-infused Afrobeats anthems like “Dem Mama” to global hits, Timaya’s journey is a masterclass in grit and innovation. This candid conversation traces his rise from Port Harcourt’s streets to Lagos’ spotlight and beyond. Timaya kicks off with his deep ties to Bayelsa and his annual Timaya Day concert (0:00–7:00), then breaks down the evolution of Nigerian music eras, from recording challenges to resource access (7:48–11:20). He shares his origin story, revealing why music was his only hustle in Port Harcourt (11:29–21:13), and details his bold crossover to Lagos (17:53–34:40), including his first N500k deal (22:47–28:20) and self-promotion as a backup singer (18:07–19:53). Hear how he coined “Timaya Don Blow” after his second album deal (31:25–34:13). Timaya reflects on his controversial eras, from bold moves to the Empress Njama…

Joeboy gets brutally honest in this revealing long-form conversation with Joey Akan. For the first time, he breaks down his peaceful transition from emPawa Records, launching Young Legend, learning from Mr. Eazi, and building a loyal fan community that goes far beyond hit songs. Joeboy is one of Afrobeats’ most beloved voices, known for blending heartfelt melodies with infectious production. They talk ego, business strategy, creative freedom, internet culture, and Joeboy’s quiet confidence in his upcoming album — executive produced by Tempoe. From the outside, Joeboy’s rise seems effortless. But behind the scenes, there’s strategy, silence, and serious self-work. Since breaking through with the global hit “Baby”, he’s delivered fan favorites like “Sip (Alcohol)”, “Celebration”, “Contour”, and “Adenuga”—showcasing a sound that moves effortlessly between emotional pop and feel-good bangers. A protégé of Mr. Eazi and a standout from the emPawa Africa roster, Joeboy has carved his own lane with authenticity,…

In this episode, we sit down with Tee-Y Mix, legendary music producer turned Executive Vice President at Dapper Entertainment, for an in-depth conversation about his journey and his mission to reshape Nigeria's music scene. Known for producing timeless hits, Tee-Y Mix now stands at the forefront of breaking new talent from Nigeria's streets, helping artists like Shallipopi and Seyi Vibez rise to prominence. Tee-Y Mix shares the philosophy driving Dapper Entertainment—a company dedicated to uncovering and nurturing street artists who reflect the raw, unfiltered energy of Nigeria’s vibrant music culture. From identifying unique sounds to creating artist development strategies, he explains how Dapper Entertainment has become a hub for the country’s most exciting new acts. We dive into the meteoric rise of Shallipopi, an artist whose catchy lyrics and street charisma have made him a household name. Tee-Y Mix unpacks the formula for his breakout success and how the label tailored its approach to elevate his…

In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career. They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly. With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.__Season 3, Episode 16.…

In this special episode of Afrobeats Intelligence, Joey Akan sits down with the enigmatic Wizard Chan, the Afro-Teme and reggae sensation whose soulful sound has captured hearts worldwide. From Okrika in Rivers State to becoming a Headies and Galaxy Music Award winner, Wizard Chan's journey is nothing short of magical. They dive deep into his latest project, Time Traveler EP, an introspective body of work that fuses his roots with futuristic sounds. Wizard Chan reflects on his rise to fame with the chart-topping Earth Song, how growing up as the youngest of five shaped his artistry, and why he sees music as a spiritual experience. The conversation goes beyond the music, exploring Wizard Chan’s time in the choir, his marketing studies in Ghana, and his early struggles making covers before finding his voice. Now a beacon for the Afro-Teme genre, Wizard Chan opens up about his creative process, his love for storytelling, and the emotional core of his music. If you’ve ever wondered what makes Wizard Chan tick,…

In this episode of Afrobeats Intelligence, Joey sits down with Nigerian Afrobeats superstar CKay as he takes us through the journey behind his new album, EMOTIONS. Popularly known for breaking global barriers with his 2019 smash hit “Love Nwantiti,” CKay returns with a fresh perspective, diving deep into the highs and lows of fame, heartbreak, and personal growth. We talk about the influence of his Igbo heritage, his favorite collaboration with The Cavemen. on “Addicted” and how he’s harnessed highlife to tell stories that connect beyond borders. Reflecting on his viral success and his more private personality within the industry, CKay opens up about taking a step back, re-grounding himself in Nigeria, and creating an album that’s both deeply personal and universally resonant. Join us as CKay shares the struggles, the wins, and the vibes that make EMOTIONS an unfiltered look at the soul behind the stardom. Tune in for an intimate, no-holds-barred conversation about music, culture, and what it takes to find…

In Episode 13 of Season 3 of Afrobeats Intelligence, Smada, the 22-year-old artist and creative force, shares his remarkable journey in a candid conversation. At just 19, Smada launched What the F**k Lagos, a party series that became a thriving community and safe space for vibes and creativity among young Nigerians. Despite assumptions that he came from wealth due to his presence in the Alté community, Smada reveals his roots in the streets, where he built his name from scratch. Smada discusses the challenges he has faced, including being dropped by Native Records after a scandal involving court allegations that he emphatically denies. He speaks openly about the toll this situation has taken on his mental health and his hope that the full truth will soon be revealed once the case is settled. Additionally, he sheds light on the intellectual property issues surrounding his track “Smada Eh” and how he's managed to navigate these obstacles. Despite the setbacks, Smada's party series has grown beyond Lagos,…

In this episode of Afrobeats Intelligence, Kold AF, one of the most exciting new voices in the AfroFusion scene, takes center stage. Known for her unique blend of AfroFusion with Reggae, Dancehall, Soul, R&B, and Afrobeats, Kold AF’s sound captivates with its depth and versatility. Her powerful voice and sharp lyricism cut through, leaving an unforgettable impression. Kold AF opens up about her journey, from juggling law school at Obafemi Awolowo University to making waves in the music industry. She reflects on her evolution as an artist, and how she has quickly become a force to reckon with—named a Spotify Equal Africa Ambassador and spotlighted as one of the artists to watch by Culture Custodian. With the release of her latest Kaution EP in September 2024, Kold AF continues to push boundaries, delivering a fresh sound that’s catching the attention of both fans and critics alike. We also explore her collaboration with Aema for International Women’s Day and how she uses her platform to advocate for social…

In this episode of Afrobeats Intelligence, Joey Akan chats with Llona, the rising artist whose music feels like a mushy hug on a sour day. Llona opens up about his evolution from 2Classic to Llona, a journey that began on the streets of Kano and took him to the mountains of Abuja for introspection and songwriting. He shares how isolation shaped his sound, creating what he calls "homeless music"—songs that give comfort and peace when nothing else does. With his latest album Homeless making waves, Llona reveals how his struggles, solitude, and spiritual journey have carved out a unique space for his voice in the Afrobeats scene. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Afrobeats Intelligence, Qing Madi steps into the spotlight with a fresh perspective that’s turning heads in the Afrobeats scene. At just 17, she made waves with her breakout hit “Ole,” and now she’s here to share her journey from a young artist to a rising star. Qing Madi joins Joey Akan, sponsored by oraimo, to discuss her debut album, her dance influences from ballet, and her vision for impacting Afrobeats. She also opens up about navigating her faith and its effects on her growing fanbase. Tune in as we explore the vibrant soundscape of Qing Madi and the crisp clarity of the oraimo SpaceBuds. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Step into the studio with Louddaaa, the producer behind some of Afrobeats’ biggest tracks, on this episode of Afrobeats Intelligence. Louddaaa joins Joey Akan, sponsored by oraimo, to talk about his journey from Lagos to Mavin Records and his role in shaping hits for artists like Ayra Starr and Simi. Louddaaa shares his thoughts on the oraimo SpaceBuds, highlighting their crisp bass that complements his technical expertise. Dive deep into his creative process, his breakthrough moments, and his vision for the future of Afrobeats as he discusses how the oraimo SpaceBuds bring his sound to life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bien-Aimé 'Bien' Baraza the celebrated Sauti Sol frontman turned solo artist, graces Afrobeats Intelligence with his latest project, Alusa Why Are You Topless?. In this episode, Bien joins Joey Akan, sponsored by oraimo, to delve into his debut album that fuses Kenyan heritage with global sounds. From exploring the depths of Fuji and Apala to reflecting on his time with Sauti Sol and his hopes for a reunion, Bien’s conversation is as dynamic as his music. Listen in as he reveals how the oraimo SpaceBuds enhance his musical experience and share his thoughts on the intersection of music and activism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From the streets of London to the palm-lined avenues of California, Harmony ‘H-Money’ Samuels has lived a life in sound. He’s a man who has seen it all: a Grammy-nominated producer who has shaped the sonic landscapes of legends, from Janet Jackson’s timeless grooves to Wizkid’s Afro-fusion anthems. On this episode of "Afrobeats Intelligence," Joey Akan digs deep into the mind of a producer who has seamlessly navigated the corridors of global music. Harmony's journey is a tale of rhythm and reinvention, of African roots intertwined with Western influences. Growing up in the UK, he absorbed the eclectic beats of his environment, all while keeping Nigeria’s pulse alive in his heart. Now based in California, Harmony has built a career on bridging worlds, working with artists like Reekado Banks and others across Africa, crafting hits that transcend borders and genres. In this conversation, Harmony unpacks his unique creative process, how he channels his cultural duality into his music, and what it’s like to work…

NSG is a British afroswing collective from Hackney East London. The group consists of Six members: OGD, Kruddz, Mojo, Dope, Papii Abz, and Mxjib. Their latest album, "Area Boyz," is out now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Timi Dakolo is a Nigerian singer, songwriter, and music producer. He emerged winner of the inaugural season of Idols West Africa in 2007. Accompanying his victory was a recording contract with Sony BMG, in addition to other prizes. A great vocalist his latest album is titled, "The Chorus Leader." This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Abdul Quam Tadese is a multi-faceted musician, culture entrepreneur and philanthropist. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Oxlade, is a Nigerian singer and songwriter signed to Troniq Music, Epic Records in France, and Columbia Records in the UK. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joeboy is a Nigerian singer and songwriter who was discovered by Mr Eazi and signed in 2017. After four projects and a world of hit records, he finally has his career in his hands. Here he tells Joey Akan about his entire deal and his plans for the future. Subscribe to Afrobeats Intelligence Newsletter: https://t.co/brjUmSwWWa Listen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink.to/New-Episodes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Stoute is an American businessman and record executive. The founder and CEO of the Translation, a marketing agency, and the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. In 2017, Stoute received $70 million from investors such as Alphabet Inc. and Andreessen Horowitz to launch United Masters, a music venture for independent artist. In 2023, United Masters launched in Africa, via Lagos, Nigeria. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Blaqbonez, is a Nigerian rapper signed to Chocolate City. highly regarded for his distinct rap style as, well as his creative ingenuity, his latest album, "Emeka Must Shine," is out now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mr Eazi is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns. His latest album, "The Evil Genius" is out now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Crown Uzama, known professionally as Shallipopi, is a Nigerian rapper, singer and songwriter. He gained mainstream attention with the release of "Obapluto" in 2023. Shallipopi is signed to Dvpper Music Distribution, a Nigerian music record distribution founded by Damillola Akinwunmi. He is best known internationally for his 2023 hit single "Elon Musk", which peaked at No. 1 on the Nigeria Top 100 Apple Music. His new album, "Presido La Pluto" is out now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices